Meet Lucy.
Your AI Receptionist.
Lucy answers every call, books appointments directly into your practice management software, reschedules patients, and shows you exactly which calls are turning into production.
✓ Live in 14 days✓ Month to month✓ Avg $13K recovered
Every Call Matters.
Every Patient Counts.
Most dental practices miss 50 to 100+ patient calls every month. And over 75% of those patients never call back. At an average first-year patient value of $4,000, that is potentially hundreds of thousands in lost production annually.
Calls go unanswered at dental practices
Industry research shows roughly 30 to 50 calls per day, with 35%+ missed during peak hours.
Never call back after being missed
Most missed callers do not try again. They book with your competitor instead.
Recovered when Lucy catches the calls you miss
Lucy catches about 40 missed calls a month. Book 22 of them at $580 average production per new patient, that’s $12,760 a month in new production. More than $150,000 a year from calls you are already paying for.
Right now, your competitors are capturing the calls you are missing. Every unanswered phone is a patient choosing them instead. And you are paying for those leads. See how missed call recovery turns them back into booked appointments.
The Future of Dental Growth
Is Automated.
Lucy is your AI-powered front desk that never misses a call. Combined with Fortify Practice command center and automated follow-up, you capture every patient opportunity and never lose revenue to missed calls again.
She Answers. She Books. She Never Misses.
Lucy is your AI-powered front desk supplement, not a replacement. Built with generative AI technology, Lucy answers patient calls with a voice so realistic that patients often do not realize they are speaking with AI. With 98% patient satisfaction, she captures information, books appointments directly into your PMS, and reschedules when needed.
- Generative AI with realistic voice. Patients do not realize it is AI.
- 98% patient satisfaction with call quality and professionalism
- Books and reschedules appointments directly into your PMS
- Custom-trained for your practice. Your services, your hours, your workflow.
- Supplements your team. Not designed to replace them.
Your Command Center. Every Patient. One View.
Every call, online request, and appointment is organized into a clean visual board. Your team always knows exactly where each patient stands. No spreadsheets, no guessing, no falling through the cracks.
- All patient inquiries and appointment requests in one visual board
- Each card shows status, source, and last contact at a glance
- Paid ad leads tagged and separated so you can measure ROI
- Works alongside your existing practice management software
Follow-Up That Never Forgets.
Most practices follow up once. Maybe twice. Then the patient is forgotten. Fortify runs structured follow-up sequences that do not stop until there is a clear outcome. Booked, rescheduled, or declined.
- Sequences triggered automatically based on patient status
- Text and email follow-up timed to maximize response rate
- Every sequence ends with a clear outcome. Booked, rescheduled, or declined.
- Unscheduled treatment and no-shows handled the same structured way
See it for your practice
Calculate what Fortify could recover.
Calls Lucy catches
22
per month
Monthly production
$12,760
recovered
Annual production
$153,120
recovered
Your monthly net return
$11,763
12.8× return on the $997 Fortify monthly fee
Fortify is the system that catches them.
The Math
$5,260 for a front desk.
$997 for Lucy.
And she brings back $13K a month you're losing to missed calls.
Front Desk Employee
$5,260/mo
Salary, benefits, payroll taxes, training, PTO, and turnover
Lucy AI Caller
$997/mo
All-inclusive. No benefits, no turnover, never calls in sick.
$4,263
Saved every month vs. hiring
+$13K
Avg. monthly production recovered
13×
Average ROI
Real results
A 5-location dental group in DFW
turned the system on.
$67,000
Recovered production in month one, across 5 locations
5 of 5
Front desks report Lucy backs them up, not replaces them
14 days
From signup to live
Across all five offices, the teams point to the same three wins: after-hours and missed calls finally covered, front desks supported instead of replaced, and recovered production tracked in real time.5-location dental group, Dallas–Fort Worth
Pricing
One price.
Everything included.
$997/month
If Fortify doesn’t recover at least 3× its monthly fee in production in your first 90 days, we work for free until it does.
See full pricing →Questions before
you book.
Will my patients know it is AI?
Most do not notice. The ones who do almost always say it is impressive. We give you full call transcripts so you can listen in week one.
What if Lucy says something wrong?
Lucy is custom-trained on your services, hours, insurance list, and providers. If asked something she is not trained on, she routes to a human on your team or takes a message.
Will this replace my front desk?
No. Lucy backs them up. Most practices use her for after-hours, weekends, lunch, and overflow.
Which practice management software does this work with?
Lucy books directly into Open Dental, Dentrix, Eaglesoft, and several others.
How long until I am live?
Fourteen days from signed agreement. Custom training and PMS integration testing included.
What does it cost?
$1,600 setup, $997 per month, plus per-minute usage. No contract. Cancel any time.
Ready to own
every opportunity?
Book a 20-minute demo. We’ll show you how Lucy handles real patient calls, and how Fortify tracks every call and online lead from first contact to production.
Book a demo20-minute call. No contracts. No pitch.